#mce_temp_url#

More and more brands are now listening to their users via social media channels and some are even adapting their brand to what their consumers are saying. Domino's has recently taken this one step further, by launching the 'Think Oven'. This is an innovation app that lives on Facebook that rewards users for their ideas. This is all part of the brands initiative to become more relevant and increase loyalty by engaging consumers in its reinvention

There are 2 parts to the app; Projects and Ideas. Specific projects are set by Dominos with the kick-off project asking users to design a new staff uniform, winning entries can recieve $500. Users can also submit ideas they have for the business, ideas to date have included better French dressing and rooftop gardens. However for this to be truely engaging it would be nice for Domino's to feedback on ideas that users have submitted.